This is a good way to keep interacting with users on multiple different platforms.The goal of a product or company update newsletter is to inform users on what’s new with your business (and why they should care).
The inclusion of a question asking readers to “rate this email.” I have never seen this before, but it’s an awesome way to gather reader feedback and improve future newsletter designs and content.The primary focus of newsletters from blogs or media sites is usually to drive traffic to specific articles or simply provide value and build up the community.Every time I open their newsletter, I feel like they’re showing off — I mean, come on, a dynamic gif at the top with my name on it?! The finished product is nearly organized, colorful, but still uses white-space.Download a chapter of Vanessa's new book - The Storytelling Non-ProfitNon-Profit newsletters are an essential communications tool. The He takes a different approach in his emails though.
But, it’s still OK to take a look at other newsletter design examples to see what your inbox competition is doing.
That way you can distill this inspiration into something that works for your own audience.With that in mind, we put together a list of the best email newsletter examples that will hopefully give you some great ideas.
Maybe you have a case of writer's blog or just feel like the inspiration has run dry.
This serves to highlight the product in a new way or put a spotlight on a new partnership or offering.As you can see in this newsletter example, Away is highlighting the colors of their products using user-generated content from social media. It also reassures them that there is progress being made, which encourages them to donate!The newsletter also includes CTAs to social media channels as well as a link for easy donations. This is a good example of how email newsletters can be effective at getting more users to use a new feature or tool as quickly as possible.We know we’re totally biased adding the Sendinblue product newsletter to this list but our product marketing manager Mara does such a great job that we simply have to share it.As mentioned earlier, the goal of product newsletters is to inform customers of new product features and encourage their usage. This customer knowledge is on full display with the highlighting of their latest Medium partnership front and center.They also mention a new feature on their platform: messaging. Sendinblue is an all-in-one sales and marketing platform with features such as Email Marketing, SMS Marketing, Chat, CRM, Marketing Automation, Landing Pages, Retargeting, and more. With a little planning and strategy, you can transform your newsletter into an effective communications tool for your organization.But, what if you're not sure what content to include in your non-profit's newsletter? Most newsletter design best practices are universal, so don’t hesitate to look through them all!Ecommerce newsletters usually serve a few main purposes:There are a number of ways companies can get this done, so let’s take a look and see what brands are doing:Each month they send a newsletter that tells readers something new about their product. You get a lot of value without even having to leave your inbox.This keeps subscribers happy while building trust and authority so readers will keep coming back to your site on their own for more information.Finally, we have nonprofit newsletters. The “pet of the month” is a nice, consistent piece of content in each newsletter.Here are a few ideas you can try in your newsletter inspired by this one:CBM has a consistent subject line that uses the name of the e-newsletter (Disability Matters). Sometimes you just need a push in the right direction.Of course, every newsletter is different, and what works for some organizations won’t necessarily work for you. The top section shows several articles that relate to their mission of preserving important ecosystems all over the world. It is centered on the page and formatted as a button. This is one of the most effective ways to organically grow your list, so give it a try if you usually include editorial content or useful articles in your newsletter.As you can see though, this reads like a blog post and is pretty thorough. This makes people feel good about supporting the organization.
This more effectively draws readers’ attention while making it abundantly clear what the goal is.Hopefully, you can use the email newsletter design examples and best practices from these organizations to build something your audience will love. 3 Great Nonprofit Newsletter Examples – And Why We Love Them One Love Foundation.
Definitely an idea to test out in your newsletters!Similar to the charity:water, this email also capitalizes on the power of an image and boy is it a joyful one! At the top, they include year-to-date metrics for the reader’s PlayStation console usage: trophies earned and total hours played.This an interesting way to gamify the newsletter experience a bit. The newsletter design is meant to be minimal with the lone goal of driving users back to their platform.This is a nice strategy — especially when coupled with the beautiful images from the Unsplash photographer community.The second newsletter is more of the classic update newsletter that gives readers info on their latest funding and partnerships.One thing to note here is that Unsplash definitely knows their audience, which includes a large population of bloggers. One goes out every week and contains a selection of curated images. I separated these out into a new category because the goals are a bit different.
Usually, newsletters are printed and distributed every time there is a news but many newsletters are printed.
Subject Line: We’re making plans - have your say.
They use very catchy headlines that show the organization’s work. Think print newsletters are passé? They’ve nailed down their branding efforts and use consistent colors in all of their newsletters.