7. So I do understand the revisions.However, I just can’t get away from the fact these accents and trim pieces disrupted what was a clean, crisp polished look that had worked for nearly half a century.Making matters worse was the secondary emblem that came out of the redesign, a crest that can only be described as Winnie the Pooh.After doing away with the hugely fun, yet artistically disproportionate Bruin Head, I would have expected the Bruins to come back with a cleaner, more proportionate version that still retained the aggression and brutality of its predecessor.Instead, we got a pensive, even pained-looking bear’s head, which looks more like it’s about to be mounted on somebody’s wall, rather than tear out the throat of an opponent. Turtleboy Sports has received an admission from the Boston Bruins that the team decided to photoshop the Boston Police Department logo off Charlie Coyle’s shirt before posting the photo to social media and the reasoning is rather odd..
This logo was copied, albeit with a brown border and spokes, for the 2010 NHL Winter Classic.Given that this crest only lasted a season and was only created for celebratory purposes, I shan’t spend too much time on it.
One tweet from the MLB claimed that the message of the kneeling isn’t political, but that it was “supporting human rights.”If only there were a way to support human rights without baseball players insulting the anthem.One Twitter user responded with a pretty common-sense notion:It’s strange that when someone kneels during the national anthem, then that’s something adored by sports league. The photoshop: Why a player wearing a shirt that merely says “BPD” would require insulating him against “unfair criticism,” is something of a mystery. The black “B” has a gold outline with a black trim. Maybe they wanted to be different from the other eight teams in the circuit, of whom all but the lowly New York Americans used a proper crest. Probably the most important moment of the Boston Bruins logo history took place in 1948 when they introduced their iconic Spoked-B emblem. The Bruins signature “B” in front of the “PD,” was meant as a symbol of the team’s association to the Boston Police Department. It was also this logo that celebrated Boston’s first Stanley Cup, in 1929.I like these logos. There was no comment from Charlie Coyle.The Bruins decided to remove the police logo because of massive social unrest ignited by angry demonstrators demanding that police departments budgets be slashed.The National Hockey League (NHL) reported this is the first time they’ve seen some of their players take an active stance in protesting.Matt Porter Boston Globe Bruins beat reporter said:He feels sorry for those who believe Turtle Boy. Boston Bruins 1996 - 2007. Even the team’s 1934 switch from brown to black didn’t help matters.Maybe they thought they had already built a solid fan base, so there was no longer any need for an actual bruin on the jersey.
A bear walking below a wordmark “BOSTON” in a yellow semi-circle with a black outline and “BRUINS” in white on a black ribbon banner.
Are the spokes supposed to be some sort of sunburst design, signifying a perpetually bright future? The current status of the logo is active, which means the logo is currently in use.
It was even brought back for the 2016 NHL Winter Classic where, set atop a black background, it looked even better.
Or maybe the old logo was just too inefficient to produce.Regardless, this logo made the Bruins jerseys of the time look like a letter jacket from some generic university.
Meanwhile, the logo-less wonders persisted for five more campaigns, bringing their tenure to 12 full seasons.Despite a distinct lack of brand or identity, the Bruins still managed to win two Stanley Cups wearing these monstrosities (1939 and 1941).For 1948-49, Boston reverted to using the Boston B crest on the front of their jerseys, this time adding serifs, colouring it gold and setting it against a black background.Much more significantly, to commemorate the Bruins’ 25th season, the team rolled out an anniversary sweater, featuring an early version of the Spoked-B logo we all know and love.As you can see, the B is written in a jaunty, Comic Sans-esque font, and is flanked by the numbers 24 and 49, referring to the team’s inaugural and anniversary seasons. Boston Bruins 1950 - 1995. Especially considering the significance of what would debut the following year.In 1949-50, the Bruins made the Spoked-B a full-time primary logo, joining the Boston B.
A cross between a panda, an anteater and a bumblebee, this crest adorned the shoulder of every Bruins jersey until its retirement following the 1994-95 season.As artistically problematic as it may be, this is pretty much everything one could ever hope for in a logo for a team called the Bruins.
Despite the colour scheme and artistic inconsistencies, they strike a nice balance between image and text, and have a classic look truly befitting of a storied franchise like the Bruins.
The colour scheme, though disorienting, made the logo pop off the jersey, rather than being a superfluous addition just along for the ride.