Because of costs, brochures are not distributed as freely as flyers, but they serve their purpose well. They are made from durable paper, often coated with a type of sheen. Flyer vs Brochure There are many different ways to let people know about your product, service, or any upcoming project or event. They contain detailed information and are commonly handed out as a follow-up reference after sales presentations, or displayed in racks at places such as banks or doctor’s offices. Flyer Designs & Examples; Brochure Designs & Examples; Definition. A Brochure is often used by companies to print as much as information about their line of products and often insurance companies print information about their products that a consumer can read at leisure.• A flyer is single sheet of paper whereas a brochure can be a single sheet folded several times.• A flyer has limited amount of information whereas brochure has detailed information about various products.• A flyer is made of inexpensive paper whereas brochure is made of expensive paper.• A flyer is freely distributed whereas brochure is intended for prospective customers.• A brochure is certainly more interesting than a flyer for a prospective customer.• A flyer is an inexpensive form of marketing whereas brochure is expensive.Coming from Engineering cum Human Resource Development background, has over 10 years experience in content developmet and management.There are many different ways to let people know about your product, service, or any upcoming project or event. They are usually printed on thinner paper than brochures and some may even be printed in black and white ink to further save on costs.Brochures require more time and money to produce as they contain more information and are of a higher quality. Both happen to be printed products on papers making it confusing for people to decide between them. They are a cost-effective way to dispense information to large groups of people. Brochures can also be created from multiple sheets bound together. Generally flyers are only printed on one side of the paper as opposed to both.Brochures come in a variety of sizes. This is an inexpensive form of Brochure is a piece of paper with text, but it is organized and it contains several sheets bound together. Promotional flyers are known to be one of the cheapest advertising tools in the industry. A flyer is referred to as a throw-away piece since once read, it is usually discarded.Brochures as designed to be kept as reference material; thus they are made from thicker, more durable paper. In most cases, it is usually a standard-sized paper that has been folded two to three times to create four to six panels or pages; therefore, it is able to contain a lot more information.The purpose of a flyer is to promote an event, service or product, such as concerts, club or restaurant openings, limited-time discount offers for businesses or to advertise a new product. Secondly, the same word can define a flying person, somebody who flies (for example, someone on an aircraft). Brochure contains a large amount of information, and it also has photographs at times to let readers know about new products and services.It is printed on expensive paper and multicolored printing is often used. They are usually only picked up by parties interested in finding out more about the product or service being offered.Flyers are relatively cheap in comparison to brochures. A brochure is not distributed at random and is not to be given to everyone as it has an intended audience like prospective customer or someone who might be interested in the product or service. Flyers are usually distributed by hand to passers-by at various venues like malls and trade shows where there are a gathering of people who may be potential customers. Flyers and brochures are two such tools that allow a business to market their products or service in an easy manner.