So he said Richard was somebody who was on a webinar just like this, and he signed up for the course. Let me teach you how to tell that story.” Content, content, content, content. But you do it invisibly. But I would say, for the most part, the structure of the presentation, the storytelling structure, the purpose of the stories that you tell, and the importance of embedding run across the gamut from online to offline, long-time spans to short-time spans. Most of the work that we do with the speakers that we work with, and I’ve been fortunate enough over the last 10 years to work with six different Olympians, two different astronauts, a number of New York Times bestselling author, a number of pastors that you see on television every Sunday. This is a talk I’ve used on stages, off stages, on webinars, in many different places and it is totally shifted what I do in my business. So my first piece of advice is before you give a presentation completely online, like in a Webinar or summit format, I would give the presentation in front of a live audience, even if it’s five of your closest friends, even if it’s three neighbor kids that you pay 10 bucks to sit and listen to it. Remember when you listen to a story, you really just remembering the purpose of the story or the gist of the story as we say.So people will include details sometimes because they think it makes it seem more realistic sometimes because they don’t know any better. But most of the people I work with are not professional speakers. You can’t see the audience.
I felt like I was the only one in the room. But tell me about a moment in your life that really shaped you and defined you to become who you are today and do what you’re doing today.Well, I think everybody has those moments when they hear a great speaker, that you kind of get, you remember the moment forever. Nata in Pennsylvania nel 1937, attrice prevalentemente televisiva, ha esordito nel 1966 nella serie tv Gunsmoke.
A presentation that might be 30 or 45 minutes long that you might give from a stage or in a webinar or on a podcast. But having this real formula enables you to give one talk and make a few changes and then you can just use this over and over. And this is what he asked, content, content, content, content. I coach speakers who talk really loud and I coach speakers who talk over a much quieter, but the great speakers create contrast. The only thing that changes is how long you do each part.
I also would be remiss, I have to ask you about this again because when you speak there’re many different kinds of speakers. Why? Pat, thank you so much for joining us.So as a master storyteller, I’m really excited to ask you this question, which is what I start most of these episodes with. They love the cliff notes, which is why early in presentations we often want to include something called a compression statement. And he tells a story about Richard. And if you’re worried about being salesy at the end, you’re thinking about your presentation the wrong way. And he came in and he had good structure but he had a story in the wrong place.
You have opportunities to stand up and practice the presentation. Most speakers who try this tell me that it has five times or 10 times the number of people who come up and talk to them after their presentations right in the room. He had his most emotional story right in the middle of his presentation and after working with them for two days, Danny had moved that story to the back end of his presentation where the emotion story should be. Pat was the first-ever @HibernianFC substitute to be used in an official domestic fixture & featured in the 2-0 victory over Real Madrid – https://t.co/9r3ihLb1od pic.twitter.com/hf3NC5e9Ju [2:48] How great storytelling can leave a lasting impression[7:00] Structuring your presentation for high engagement[10:06] What a compression statement is and how to use it effectively[13:16] How an audience member’s brain works during a presentation[16:20] The #1 technique Pat uses to significantly increase audience engagement[21:38] Tips on speaking to a live audience vs. an online audience[30:27] The type of speaker that will get the sale at the end of the dayRecently I started working with Pat as a facilitator in these story execution workshops.
Pat is one of the best speaking coaches I’ve had the honor of meeting and the more recent honor of actually being able to work with. People who tell stories again and again and again, especially if they’ve told the same story a number of times, often forget that the audience is hearing it for the first time.